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Is the Celebrity You See on Social Media Lying to You?

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College is all about self-discovery.  For me it was all about beauty.  Experimenting with blonde beyond blonde hair color made my hair fall out.  Then I went opposite going all brunette.  Every shade of the popular Juicy Couture sweat sets filled my closet, even though they may not have looked the best on me.  It seemed I had to own every cosmetic worn or touted by a celebrity in those glossy fashion magazines.  One time I even purchased a green eyeshadow a magazine claimed was used by Jennifer Aniston.  Seriously!?  Looking back on those days makes me wonder at how young and naive I was.  Or perhaps a little desperate to find my place in the world. 

Emulating a celebrity in what they wear in clothes or makeup is not always the best way to be beautiful.  Too often a celebrity’s endorsement of a product is not personal, it’s advertising.  For instance, this recent update on Facebook from InStyle.com stated, for $11.00 everyone can get Eva Longoria’s red carpet complexion. 

eva foundation true match

How many people, I wonder, rushed to the stores to purchase this Revlon Cosmetics foundation?  Was this even used on Eva for the Red Carpet event?  If it was, what other products like moisturizer, primer, concealer, and/or powder were used to complete the “glowing look” as described?  What a promise, yes?  The ad sounds like it’s saying EVERYONE can get Eva Longoria’s look.  It’s not Revlon products that are being evaluated here, it’s the claims by this ad.   You may find the right color when you shop for this foundation, but will it work with your skin type?

It’s important for consumers to understand celebrities get paid to appear as if they use products they represent.  Advertising companies and celebrities themselves use social media to get you to throw your dollars at them.  When a celebrity has over a million people following them, for instance on Twitter, it’s natural for beauty companies to pay them to promote their products.  Take this recent tweet by Kim Kardashian.   She linked her followers to CVS Pharmacy where they could buy fake eyelashes “like hers”. 

 That tweet took Kim a few minutes to compose and an hour or two to prepare.  It’s generally known she was paid a large fee.

kim kardashian twitter

How do I know this?  When I was working for Stila, we collaborated with the Kardashians on several occasions.  One time we donated products for their Christmas party.  My friend and I delivered them to their house but they didn’t send a tweet about the product.  That would have cost us money.  However, in time, we were able to sell our products in their Vegas store.  The tweet we received from the store mentioned the brand name, not the official @stilacosmetics account.

kardashian stila

 

Would it have been worth it to have paid the Kardashian’s a major fee to promote our social media account?  With her millions of followers it might have been.  I was always glad we didn’t sell out.  Back then, our tagline was “Makeup is as individual as your signature”.  Remember this the next time you see celebrities in magazines with a particular product.  It helped me find my beauty identity when I graduated college and it might help you.  The products a celebrity advertises may be worth looking into but that doesn’t mean they are a must-have if they aren’t right for you.

 

 

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