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Colbie Caillat’s New Single Challenges Unfair Beauty Standards

Colbie Caillat’s new song, “Try” is an emotional message that is captivating the hearts of women across the country.  In the song, she speaks out against unfair beauty standards and tells women “You don’t have to try so hard.”  As a makeup artist, I constantly work with women who struggle to live up to today’s rigid beauty standards.  I not only understand the pressure that a celebrity like Colbie faces when it comes to putting her face on the cover of a album for millions to see, but I also recognize how photoshopped images can affect the perceptions of everyday women.

About the Video


In her new video, Colbie is shown first with a full face of makeup.  Throughout the video, she removes the makeup until she has nothing on.  The final scene shows her with bare skin and unstyled hair.  Colbie told Elle.com that this experience was liberating.  The filming was actually shot in reverse.  She started with nothing on her skin and plain hair.  By the time the beginning of the video was captured she had a a full face of makeup and styled hair.  When it got to that time, Colbie explains, “I actually felt gross.  I was just so caked on.”

You Don’t Have to Try So Hard

colbie-caillat makeup

From a beauty standpoint, I personally thought Colbie looked the prettiest in this scene from the video shown above.  This is when she had makeup on to cover her imperfections and enhance her features, but not enough to overpower her beauty.  In terms of makeup, most women truly don’t have to try so hard.  Less is often more.  When you apply too much, it does looked caked on like Colbie explains.

Recognizing Unfair Beauty Standards


Colbie told Elle.com that the most difficult part about being a woman in today’s society is trying to live up to the expectations of others.  Women often worry if they leave their house without makeup they will receive comments like, “you look tired” or “are you sick?”  She also explained how hard it is for her to avoid photoshop.  With this tool, all of her imperfections go away.  She looks thinner and like she has perfect skin. The problem is, regular women assume that she never has breakouts or has to worry about dieting.  This is not the case.

As a makeup artist, my biggest wish for women has always been that they could see the beauty that I see in them.  Although everyone might not look like the cover girl on a magazine, it does not mean they are not pretty.  In fact, Colbie said the most attractive woman in the video to her was the one who had no hair.  She didn’t like when hair was added to her face with photoshop during the video.  She thought it took away from her true beauty.

colbie callet full makeup

Finding a Beauty Balance

While I would never suggest forgoing a lipstick that will add to your beauty, I do think it is important to find a balance when it comes to beauty standards. There’s no need to spend an hour applying makeup if you don’t want to!  Thanks Colbie for reminding me and the world that we truly don’t have to try so hard.

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